A digital signage system that adds value to your Columbus enterprise goes beyond just displaying images–it engages, informs and even influences viewers in real time. Here are the most important aspects of successful digital signs, whether indoor, outdoor and/or interactive:
Content management system (CMS)
This is where content is created, scheduled and managed. Midwest Audio Visual digital signage systems use:
- Cloud-based operation (for remote access and scalability)
- Easy drag-and-drop interfaces
- Scheduling tools
- Playlist and template options
- Multi-user support with permissions
The best options support real-time updates and remote troubleshooting.
Displays and hardware
You want commercial-grade screens designed for 24/7 use and high brightness.
- Key factors include:
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- Size and resolution appropriate for the viewing distance
- Orientation (portrait or landscape)
- Touch/interactivity if needed
- Media players (internal or external like BrightSign, Intel NUC, Android boxes)
We offer rugged, reliable screens, especially for high-traffic and outdoor areas.
Connectivity and network
Like all the top local Columbus digital signage companies, Midwest Audio Visual offers solutions that supports both wired (Ethernet) and wireless (Wi-Fi/Cellular) connections. Your system will include secure network integration with your firewall and IT policies, remote monitoring and updates, and offline playback in case of network interruptions.
After all, good digital sign systems work even if when the internet is down.
Content strategy and design
You will want to take time to carefully plan the information you share on the digital signs. Your visuals should be clear and brand-aligned; the info should be timely and relevant to the audience; motion and animation should be used sparingly; and a Call to Action is always good. (What do you want sign viewers to do)?
Plan your content calendar with the same care you use in planning your social media and ad campaigns.
Integration capabilities
We can configure your digital signage to integrate with:
- Data feeds (weather, news, social media, KPIs, calendars)
- Emergency alerts or mass notification systems
- Other platforms such as Salesforce, Power BI, SharePoint, etc.
With these integrations, your signs can serve as live information hubs.
Scalability and flexibility
Depending on your needs, we can design a system that lets you manage multiple screens from the same platform. We can provide support for multiple locations, screen types, zones and orientations. Your CMS can be mobile-friendly for updating on the go.
Security and access control
Unless there is a reason not to, we design for role-based permissions (so only certain users can change content). Data transmission is encrypted, and audit logs show who did what, when.
These protections are critical for compliance in corporate, healthcare and education environments.
Midwest Audio Visual’s digital signage solutions for Columbus
Digital signage is one of our specialties at Midwest Audio Visual. We design for
- welcome signage
- employee updates
- wayfinding and
- room booking.
Our offerings include outdoor and interactive digital signage for everything from a small office to an NFL stadium. Midwest turnkey solutions including system design, production, installation, training and maintenance.
We work with a number of partners, including Brightsign, Carousel, Four Winds, Reach Media, Rockbot and 22 Miles. Collaborating with these creative companies, we can offer virtually any capability you can dream up!
What to look for in outdoor digital signage companies
When you need digital signage for your Columbus-based organization, look for a vendor that offers comprehensive solutions and exceptional service.
We consider the following attributes to be essential in a good signage partner:
- Versatile, scalable solutions
- User-friendly software
- Reliable hardware
- Technical support and training
- Customization and integration capabilities
- Scalable pricing
- An eye on innovation
- Commitment to long-term relationships
Contact Midwest Audio Visual at any time to learn about our digital signage offerings for Columbus Ohio area organizations, including prices and training/support programs.